Start with an emotional direction. Decide what the audience should feel before choosing transitions or effects.
Use contrast. Pace, color, framing, and silence can create visual tension without excessive effects.
Plan multiple formats. Consider horizontal, vertical, and short-form deliverables during production.
Keep a clear review process. Agree on reference material, milestones, and consolidated feedback before editing begins.
General creative guidance, not a guarantee of commercial outcomes.
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