Define your story. Write down what this release means and who it is for. Let that idea guide every creative decision.
Prepare your essentials. Final audio, cover artwork, credits, a short biography, press photos, and an updated EPK help everyone tell a consistent story.
Build a rollout. Plan announcement, pre-release, release-day, and follow-up content. Give each platform a role rather than posting the same thing everywhere.
Review what matters. Track meaningful listener actions and campaign spend. Views alone do not tell the whole story.
General creative guidance, not a guarantee of commercial outcomes.
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